Unity stock jumps as much as 21% on Apple Vision Pro partnership


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The New York Stock Exchange welcomes Unity Software Inc. (NYSE: U) Friday, September 18, 2020, as they officially begin trading today.


Unity shares surged as much 21% and trading was halted after Apple on Monday said that it’s working with the game-development software maker as part of the release of its Apple Vision Pro headset.

Apple is working to build the third-party ecosystem of apps that people will be able to use in the $3,499 device. The iPhone maker said Adobe, Cisco and Microsoft are among the companies bringing out Vision Pro apps.

Unity, which helps developers incorporate advertising into their apps, was among the companies hurt by Apple’s iOS privacy changes, but the company also is one of “the very few partners there” as Apple became bigger in digital advertising, CEO John Riccitiello said on an earnings call in November.

This is breaking news. Please check back for updates.



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